1. WeChat: introduction & background
2.The WeChat ecosystem
3. Set-up your brand’s own WeChat Official Account
- Including how to streamline communication with your local Chinese team
4. WeChat as a branding & promotion tool
- WeChat Advertising
- Livestreams & Webinars
- H5 campaigns and training tools
5. WeChat as a sales tool
- Customers service via WeCom
- WeChat Mini Programs
6. WeChat and sCRM tools: how user data can further boost your growth
7. Q&A
8. Bonus: Make the most out of your WeChat Personal Account